Hughey LLC is a legal marketing consultancy based in St. Petersburg, working with law firms across Tampa Bay. For more than 20 years our work has been limited to one industry: helping law firms turn marketing spend into retained clients.
We're not an agency. We don't run your ads or build your site. We're the independent layer above your vendors that measures what each channel costs per signed client and makes sure your budget follows the results.
Two Markets Sharing One Bay
Tampa Bay looks like one market in Google's eyes. The cities share a media market and searchers on either side of the bay see many of the same advertisers. In practice, the legal markets behave differently.
Tampa has more large and mid-size firms and more paid competition. St. Petersburg and Clearwater lean toward smaller practices that live on referrals, reviews and the maps pack. Pasco and Manatee are growing fast, with newer residents who have no existing relationship with a local lawyer and start their search online.
Firms that treat the whole bay as one target usually overpay. A Clearwater estate planning firm and a downtown Tampa employment firm need different geographic targeting, different channels and different intake expectations, even when their agencies sell them the same package.
What We Help Tampa Bay Firms Fix
- No cost-per-retained-client number. Spend, calls, forms, consults and signed matters tied together by channel. Data analysis.
- Agencies that report activity instead of outcomes. One set of KPIs and regular accountability reviews. Agency management.
- Leads lost between the call and the consult. Response time, qualification and follow-up rebuilt around the leads you already pay for. Intake optimization.
- Reactive spending. A 12-month plan tied to retained-client targets instead of the latest vendor pitch. Strategic marketing.
Your agencies are paid to be busy. We're paid to find out whether busy is producing clients.
Local When It Helps, Remote When It Doesn't
Because our office is in St. Petersburg, in-person work anywhere in Tampa Bay is easy: kickoff sessions, intake team training, partner meetings. The ongoing measurement and vendor management happen remotely, which is also how we work with firms elsewhere in Florida and nationally.