Resources
Tools that do the work.
Free checklists and paid playbooks for law firms that would rather execute than hire an agency. Built from real client engagements.
Free Free
The 25-Point Law Firm Marketing Audit Checklist
A 25-point review across attribution, intake, Google Ads, SEO, GBP, and CRM operations — used by partners at firms spending $10k–$100k/month on marketing to find out where the budget is leaking.
- Ad attribution & tracking
- Intake & lead capture
- Google Ads, SEO & GBP
- Reporting & CRM operations
Playbook · $97 $97 one-time
Always Found. Always Local. — The Law Firm Local SEO Playbook
The complete local SEO playbook for law firms with 5–30 attorneys. Eight chapters and six appendices, with every template you need to execute without hiring an agency.
- Google Business Profile rebuild
- 50+ citation source list
- Location page template + schema
- Bar-compliant review request scripts
Playbook · $97 $97 one-time
Always Reviewed. Always Ranked. — The Law Firm Review System Playbook
The complete review system playbook for law firms with 5–30 attorneys. Eight chapters and seven appendices — request sequences, response templates, velocity tracking, monitoring.
- 3-touch review request sequence
- 20 positive + negative response templates
- Monthly velocity tracking scorecard
- Platform priority matrix by practice area