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Understand the Signal Before You Chase It.
Chapter 1 of the Always Reviewed Playbook explains how Google actually weights review signals before you build a request system. Enter your email and it goes straight to your inbox.
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Why Reviews Are Your Most Powerful Local Ranking Signal
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What you'll read in Chapter 1
Why Reviews Are Your Most Powerful Local Ranking Signal
How Google weights review quantity, rating, recency, velocity, and response rate — and why recency and velocity are the two factors most law firms ignore.
- The five review signals Google uses and how they interact with each other
- Why velocity (consistent new reviews) matters more than total count over time
- How response rate affects your profile's authority in Google's algorithm
- The difference between review signals for Local Pack rankings versus organic rankings
- What the firms consistently in the top three are doing differently with reviews
Most firms jump straight to "how do we ask for more reviews" without understanding what Google is actually measuring. This chapter changes that. When you know which signals matter and why, the system in Chapters 2–8 makes more sense — and you build it right the first time.
The full playbook
Chapter 1 is free. The other seven are $97.
After Chapter 1, the playbook walks through the complete review system — infrastructure, request sequences, compliance, response templates, velocity tracking, cross-platform strategy, and reputation defense. Built for execution, not reading.
Plus seven appendices: direct review link setup, complete request templates, 10 positive response templates, 10 negative response templates, monthly velocity scorecard, platform priority matrix by practice area, and a full glossary.
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